crossfit – Matt Shannon, Security Pro

Nutrition for Female Athletes: Building Strength, Performance, and Longevity

Nutrition for female athletes is about fueling strength, performance, and long-term vitality, not restriction or “losing weight.”

Performance Over Perception

Most nutrition advice aimed at women is still built around restriction, aesthetics, or outdated assumptions about metabolism and training. Training for ladies varies in degree, not kind.

That’s a problem.

If you are training 3–5 days per week, lifting with intent, and layering in conditioning, your body is not asking for less. It is asking for structure, consistency, and sufficient nutritional intake to support your output.

This is not about eating less. It’s about eating appropriately for what you demand of your body.

Myth vs. Reality

Myth: Eating more carbs or fats for performance will automatically lead to fat gain.

Reality: Adequate carbs and fats are essential for training intensity, hormonal health, and recovery. Under-fueling is far riskier for female athletes.

What Changes for Female Athletes?

Physiologically, women:

Oxidize slightly more fat at rest and during lower intensity work
May rely more heavily on carbohydrate during higher intensity training
Are more sensitive to low energy availability, which can disrupt:
- Hormonal health
- Bone density
- Recovery and performance

This makes under-fueling a much bigger issue than over-fueling.

Key concept: Performance nutrition for women is not scaled-down male nutrition. It requires adequate intake and consistency, not chronic restriction.

Caloric Baseline – Your Starting Point

For most beginner to intermediate female athletes:

~12–16 calories per lb bodyweight/day

Adjust based on:

Training frequency and intensity
Body composition goals
Recovery and energy levels

Macro Quick Reference (per lb bodyweight)

• Calories: 12–16/day
• Protein: 0.8–1.1g
• Carbs: 1.5–2.5g
• Fat: 0.3–0.5g

Protein: The Non-Negotiable

Recommendation

0.8 – 1.1 g per lb bodyweight per day

Why does it matter?

Protein supports:

Muscle repair and growth
Tendon and ligament integrity
Immune function
Hormonal signaling

Women often under-consume protein, especially earlier in the day.

Distribution

Aim for:

25–40g per meal
3–4 meals per day

This supports repeated stimulation of muscle protein synthesis (MPS).

Scientific Support

Morton et al., 2018 (Br J Sports Med)
→ ~1.6 g/kg (~0.7 g/lb) minimum, with higher intakes beneficial for active individuals
Areta et al., 2013 (J Physiol)
→ Even protein distribution improves MPS vs skewed intake

Carbohydrates: The Performance Driver

Recommendation

1.5 – 2.5 g per lb bodyweight per day

Adjust based on:

Conditioning volume
Training intensity
Recovery demands

Why Carbs Matter

Carbohydrates:

Fuel resistance training and conditioning
Support glycogen replenishment
Improve performance output and training quality
Help regulate cortisol post-training

For Hybrid Training (Lifting + Conditioning)

With 2 days of added metabolic work:

Bias carbs around training windows
Slightly higher intake on those days

Scientific Support

Kerksick et al., 2017 (JISSN Position Stand)
Carbs critical for performance and recovery in high-intensity training
Burke et al., 2011 (J Sports Sci)
Glycogen availability directly impacts training capacity

Fats: Essential, Not Optional

Recommendation

0.3 – 0.5 g per lb bodyweight per day

Why It Matters

Fats support:

Hormone production (including estrogen)
Brain function
Nutrient absorption
Long-term health

Chronically low fat intake in women is linked to:

Hormonal disruption
Menstrual irregularities
Reduced recovery capacity

Scientific Support

De Souza et al., 2014 (Br J Sports Med)
Low energy and fat intake linked to endocrine disruption

Nutrient Timing: Useful, Not Obsessive

Pre-Training

Protein + carbohydrates
Example: Greek yogurt + fruit, or protein + oats

Post-Training

Protein + carbohydrates
Example: whey + fruit, or whole meal

Evening Eating

Avoid large meals too close to sleep.

If needed:

Smaller protein + carb option
Example: 1 serving of fat-free Greek yogurt, 1 serving of your favorite protein powder + 1 serving of fruit

Hydration & Electrolytes

Especially important for:

Conditioning sessions
Longer training days

Baseline

~0.5–0.7 oz water per lb bodyweight daily

Add electrolytes if:

Sweating heavily
Training in heat
Doing longer sessions

Common Mistakes That Limit Progress

1. Under-eating protein
2. Avoiding carbohydrates
3. Skipping meals and “catching up” later
4. Relying on snacks instead of structured meals
5. Treating food as a reward or a punishment

Practical Daily Structure

Example Day

Meal 1

Eggs + oats + fruit

Meal 2

Chicken + white rice + vegetables + olive oil

Meal 3 (Pre/Post Training)

Protein shake + banana

Meal 4

Salmon + potatoes + vegetables

Action Challenge

For the next 3 days:

Hit your protein target
Add carbohydrates to support training
Eat 3–4 structured meals

No tracking perfection required. Just consistency.

Coach’s Notes

You don’t need a perfect plan. You need a repeatable one.
Consistency builds performance.
Intensity in training requires support from nutrition
If you feel constantly fatigued, flat, or under-recovered, you are likely under-fueling

Suggested Reading

“Roar” by Stacy Sims — Focuses on female-specific physiology and performance nutrition.

One athlete I worked with spent years fearing carbs and eating as little fat as possible. When she finally fueled for her training, hitting just her protein and carb targets, she broke her plateau, gained strength, and recovered faster than ever. Performance nutrition changed her body and her confidence.

Key Takeaways

Lifting and conditioning place real demands on your body.

If you want:

Strength
Performance
Longevity

Then your nutrition must reflect that and not focus on eating less to “lose weight” or simply “be skinnier.”

Ladies, Lifting Weights Won’t Make You “Bulky,” It Will Make You Stronger, Healthier, and Harder to Break

Ever take a look in the mirror after your first week of serious lifting and thought, “Wait, am I getting bigger?” Here’s what’s really happening…

The Real Problem Isn’t Lifting, It’s Perception

Most women don’t avoid lifting because they’re lazy. They avoid it because they’ve been given the wrong framework. Somewhere along the way, strength training got tied to a single fear:

“If I lift weights, I’ll get bulky.”

That belief isn’t based on physiology. It’s based on misunderstanding. And if the foundation is wrong, every decision built on top of it will be, too.

Think: Understand What Actually Drives Muscle Growth

Muscle doesn’t appear by accident.

It requires:

Progressive overload
Sufficient calorie intake
Adequate protein
Consistency over months and years

Even under ideal conditions, muscle growth is slow.

Now layer in reality:

Women have significantly lower testosterone levels
Most people are not eating in a surplus
Most training programs are not optimized for maximal hypertrophy

The result?

Most women don’t accidentally get bulky. They struggle to build muscle at all.

Lift: Train for Strength, Not Fear

If your goal is to be healthier, stronger, and more capable, your training should reflect that.

That means:

Lifting with intent
Progressively increasing load over time
Training consistently across weeks, months, and years

Not:

Avoiding moderate to heavy weightlifting
Staying in low-intensity comfort zones
Making decisions based on appearance fears

Because here’s the reality: Strength training builds overall capacity, not excess.

Quick Facts: Muscle vs. Bulk

– Muscle gain is slow and is achieved intentionally, not accidentally.

– Most women gain strength, improved muscle tone, and confidence, not size.

– Temporary changes (pump or water retention) fade within hours to days.

What most women experience when they lift properly:

Improved muscle tone
Better posture
Increased strength
Reduced body fat
Higher confidence in movement

That’s not bulk. That’s functional strength.

Live: Strength Is a Long-Term Investment

This is where the conversation shifts. Not aesthetics. Not trends. Outcomes.

If you don’t build strength over time:

Muscle mass declines with age (sarcopenia)
Bone density decreases
Injury risk increases
Daily tasks become harder
Metabolic health worsens

This isn’t hypothetical. It’s guaranteed to happen to everyone.

Now flip that and you’ll find that strength training supports:

Longevity and independence
Bone density and joint health
Metabolic resilience
Cognitive and emotional stability
The ability to live life without unnecessary limitation

Strength training isn’t just about today’s confidence, it’s your ticket to stronger bones, better balance, and staying independent for decades. That’s why a change in mindset is important.

Thinking before: Avoided weights, worried about getting ‘big.’

Thinking after: Trained with intention, gained strength, energy, and self-assurance, no bulk in sight.

What “Bulky” Actually Means and Why It’s Misunderstood

Most people don’t define “bulky” clearly.

In practice, what they’re reacting to is:

Seeing muscle definition for the first time
Temporary muscle fullness (“pump”): This can cause a temporary feeling of ‘swelling’ or looking puffier, don’t panic. It’s just increased blood flow and water retention in the muscle, and it fades quickly.
A change in body composition they’re not used to

Actual muscular size:

Takes years to build
Requires intention
Requires nutrition to support it

You don’t drift aimlessly into it, and you couldn’t even if you tried.

The Reality Most People Don’t Say Out Loud

Many women would benefit from more muscle, not less.

In fact:

Many struggle to gain even a few pounds of lean mass
Many under-eat relative to their activity
Many never train with enough load to stimulate growth

The result isn’t “too bulky.”

It’s:

Underdeveloped strength
Lower resilience
Missed potential

Action: Train Systematically, Not Emotionally

Scientific Insight:

A 2022 study in the Journal of Strength and Conditioning Research found that women who strength trained 2–4x per week improved bone density, confidence, and body composition, without significant increases in body size.

The World Health Organization and American College of Sports Medicine both recommend women include strength training at least two days per week for optimal health, resilience, and longevity.

If your decisions are driven by fear, your results will be limited.

Instead:

Train 2–4x per week with resistance
Focus on progression, not perfection
Eat enough protein to support recovery
Give it time

Let outcomes guide adjustments, not assumptions.

Coach’s Notes

Muscle is difficult to build and easy to lose. Act accordingly.
Strength is protective. It supports everything else you do.
If you ever reach a point where you feel “too muscular,” you can adjust. But, fear not, 99% of the population never even get close to that point.

Final Thought

I doubt Olympic Weightlifters like Olivia Reeves or Mattie Rogers ever think twice about “getting too bulky,” and you shouldn’t either. Strong women aren’t bulky; they’re confident, capable, and resilient.

The goal is to become stronger and more capable. That means more strength, more tenacity, more control over your body, and your overall well-being.

So always remember, lifting weights won’t make you bulky. It will make you unbreakable.

Power Cleans and the SuperFit Games

Seems like I had an audience tonight.

What’s good fellas ✌🏽

In this video, after the power clean work I clipped in an old video of a buddy and I winning the Masters division at the SuperFit Games Championship. Took the last three workouts in a row and the final event by almost two minutes to bring home the gold.

But the focus here isn’t the throwback.

It’s the technical work.

Today was positional refinement on the power clean.

First pull:

Solid hip-to-shoulder relationship
Chest over the bar
Strong, consistent back angle

Transition:

Bar stays tight
Smooth move into power position
Slight early arm bend — intentional — but maintained consistently

Extension:

Decent triple extension
Bar reaches correct height
No crash in the rack

Catch:

Elbows snap fast
Clean, stable front rack
Vertical torso
Knees out
Weight balanced through the mid-foot
Bar stacked properly on the anterior delts
Shoulders, hips, heels aligned

Only real miss: knees aren’t actively re-sweeping under the bar the way I’d like.

That’s fine. We keep drilling and sharpening the sword.

What Do Performance Meals Actually Look Like?

Picking Up Where We Left Off

In Week 3, we learned that nutrient timing matters for performance.
In Week 4, we reframed carbs not as villains but as essential performance fuel.
In Week 5, we cleared the deck on dietary fat, not evil, not unlimited, just essential when used right.

This week, we put it all together.

Now that you understand why macros matter, the next question becomes:
“Okay… so what does a real performance meal look like?”

That’s what we’ll answer today, without rigid rules, caloric obsession, or influencer mythology.

Ever find yourself staring at a fridge full of random leftovers, wondering how to build a meal that actually fuels you? That’s where the performance plate turns chaos into confidence.

The Goal: Balanced, Functional, Repeatable Meals

A performance meal supports:

Training intensity and output
Smart recovery
Stable energy
Hormone balance
Cognitive performance

A performance plate isn’t perfection; it’s consistency with intention.

The Anatomy of a Performance Plate

Instead of calories, think in functional portions:

1. Protein — the Foundation

25–40g per meal
Purpose: repair, rebuild, satiety
Examples:

Skinless chicken, turkey, lean beef
Fish/seafood
Eggs or egg whites
Greek yogurt, cottage cheese
Whey, casein, and high‑quality protein powders

2. Carbohydrates — the Fuel

Enough to support your output

Pre‑training: moderate → high
Post‑training: moderate (to replenish glycogen)
Low‑intensity or rest days: moderate → low

Good sources:

Rice, oats, potatoes, sweet potatoes
Fruit
Whole‑grain bread/pasta
Beans, legumes

3. Fats — the Modulator

Small, intentional amounts

Avocado
Nuts & seeds
Olive oil, nut oils
Fatty fish (salmon, sardines)

Fats slow digestion and support hormone signaling, but not 100% of the time.

Anti-Hero Myth:

Carbs are not just for athletes; your brain and muscles both need them, especially after training. Skipping carbs post-workout is one of the fastest ways to sabotage recovery and performance.

A Simple Performance Plate Template

Protein	~25–40g	Repair, maintain muscle, recovery
Carbohydrates	Moderate	Fuel, glycogen resynthesis
Vegetables	Generous	Micronutrients & fiber
Fats	Modest	Hormones, satiety, absorption

Quick Performance Meal Summary:

1 palm-sized serving of protein (chicken, fish, tofu)
1 fist-sized serving of carbs (rice, potato, beans)
1 thumb-sized serving of healthy fat (olive oil, avocado)
Unlimited non-starchy vegetables
Hydrate: 12–16 oz of water with every meal

Example Plate (Post‑Training)

6 oz grilled chicken (~35g protein)
1 cup cooked rice (~45g carbs)
1 cup mixed vegetables
1 tbsp olive oil (~14g fat)

Example Plate (Rest/Easy Day)

5 oz salmon (~30g protein + healthy fats)
1 sweet potato (~30–40g carbs)
Large salad with olive oil

How This Adjusts for Different Days

Training Day (Morning/Afternoon)

Higher carbs around training
Moderate protein
Light fats pre‑workout

Training Day (Evening)

Moderate carbs in the afternoon or post‑session
Protein at every meal
Fat later slows evening digestion

Non‑Training Day

Maintain protein
Scale carbs to activity (lower than training days)
Maintain healthy fats

Action Challenge

For the next 3 days:

Construct at least one performance meal per day using the template above.
Log it with a simple note on intention:
- Was it pre-training fuel?
- For recovery?
- A rest day meal?
Reflect:
- How did you feel 2–3 hours after eating?
- How was your training quality?
- Any energy lows or highs?

This isn’t about perfection; it’s about pattern recognition and learning what works for your body and schedule.

Coach’s Corner

Protein at every meal makes everything else easier.
Carbs are your performance currency; spend them where they matter (training/mental load).
Fats are intention modifiers, not fillers.
A structure beats motivation every time.

Suggested Reading

“The Performance Cortex” by Zach Schonbrun
Not a diet book, but a deep look at how nervous systems and fuel interact. It’s perfect for understanding how food enables performance.

Science Insight:

A 2022 meta-analysis in Sports Medicine found that balanced meals with protein, carbs, and healthy fats significantly improve training recovery, sustained energy, and muscle adaptation compared to single-macro meals.

Key Takeaway

A performance plate is not a restrictive template, it’s a balanced framework that supports energy, training, recovery, and long‑term resilience. Build one intentional plate every day, regardless of chaos around you. Consistency beats perfection, every time.

Once you understand how to build a meal based on function, not fear, your nutrition becomes simpler, more repeatable, and far more effective.

You don’t need to eat perfectly; you eat purposefully.

In Defense of Carbs: Energy, Recovery, and the Science You Need

Most people fear carbs because they’ve been sold the idea that carbs equal fat gain. But for anyone who trains, thinks deeply, or recovers with intent, carbs aren’t optional; they’re essential.

This isn’t about eating gummy bears or Pop-Tarts and calling it “fuel.” It’s about understanding the physiological role of carbohydrates and using them to enhance output, mood, muscle retention, and recovery.

Let’s break it down.

1. Carbs = Performance

Glycogen (stored carbs) is your muscle’s preferred fuel during strength training, sparring, sprints, or any high-output effort. Without enough:

Strength drops
Endurance tanks
Motor control falters

Carbs refill that tank. Fewer reps and less intensity? That’s not a motivation problem; it might be a glycogen one. There’s a term known as “bonking” in a workout. To “bonk” in a workout is to reach the functional depletion of glycogen, brought on by exercise. In other words, it’s the condition in which your muscles run out of fuel, with profound effects on performance and well-being. And how do you avoid it? Adequate carbohydrate fueling for your level of performance.

Science Sidebar: When you eat carbs, insulin helps shuttle glucose into muscle cells to refill glycogen. This is why carbs matter most around activity, not when you’re sedentary. Research shows that athletes and active individuals who time carbs around exercise have better performance and recovery (Burke et al., 2011).

2. Carbs = Cognitive Clarity

Your brain runs on glucose. Low-carb fog is real. It shows up in several ways, such as decision fatigue, irritability, difficulty focusing, and a short attention span. Yes, ketones can serve as a backup fuel, but they’re not the most efficient during high-stress or high-focus days.

Carbs sharpen cognition, boost mood, and reduce stress response.

3. Carbs = Recovery and Muscle Retention

Carbs after training:

Restore depleted glycogen
Support protein synthesis
Lower post-training cortisol

They’re also “protein-sparing,” meaning your body doesn’t need to break down muscle for energy.

4. Carbs = Hormonal Stability

Low-carb diets for too long can suppress:

Thyroid output (especially T3)
Leptin (your satiety and metabolic rate signal)
Sleep quality and parasympathetic recovery

Especially for athletes, hard trainers, or people under high stress, this is a deal-breaker.

5. Carbs = Better Sleep

Moderate carbs in the evening:

Support serotonin → melatonin conversion
Lower cortisol
Help shift the body into parasympathetic mode.

Sleep: Carbs help lower cortisol levels and promote relaxation. Carbs also help raise serotonin, a neurotransmitter that supports relaxation and sleep. It’s one reason why a small carb snack before bed can improve sleep quality for some people. This is why low-carb diets can sometimes disrupt sleep.

Pro tip: Avoid eating after 8:00 PM. If you must have something, keep it light and digestible:

1 banana
1 scoop whey
1 Fairlife 26g protein shake
Optional: 1 tbsp PB2

That’s ~350 kcal – just enough to support recovery without interrupting your sleep cycle.

The Real Issue Isn’t Carbs, It’s Unstructured Eating

People don’t “gain fat” from potatoes. They gain fat from:

Chronic snacking
Emotional eating
Under-fueling during the day and overeating at night

Carbs are fine; reactivity and randomness aren’t.

Coach’s Notes: Carb needs vary from person to person; listen to your body and adjust based on your activity, stress, and recovery.

Start with structure, not restriction.
Place carbs around output: morning, post-training, early dinner.
Observe how your sleep and recovery improve when you fuel with intention.

As silly as it may sound, a palm-sized portion of rice, potatoes, or fruit is a good place to start if you don’t want to count grams. Use your hand as a guide for portions.

Bonus tip: Carbs that are high in fiber, like fruit, potatoes, and whole grains, not only support performance, but also feed your gut microbiome, helping with digestion and immunity. And just in case you need a reminder, any fruit or vegetable is a carbohydrate source. Some are better than others, but the key is to eat the ones you like vs. trying to force yourself to eat anything you don’t like.

Suggested Reading:

Good Calories, Bad Calories – Gary Taubes
A well-researched, critical look at nutritional dogma and food myths, especially around carbs and fat.

Myth: Carbs make you fat. Truth: Excess calories, not carbs, drive weight gain.

Carbs don’t kill gains; they help sustain them. Used wisely, they improve output, cognition, mood, sleep, and recovery. However, as with any caloric intake, excess leads to consuming more calories than you burn, i.e., a caloric surplus = “weight gain.”

Action Challenge:

Track your carb intake for 3 days, but not just the grams. Track when and why you ate when you did:

Was it training-related?
Emotional?
Habitual?
Based on energy need?

Awareness creates clarity, and clarity can help drive consistency.

Next Week: You’ve dialed in protein and carbs. Now we’ll cover the most misunderstood macronutrient of all: fats.

How to use them for satiety, hormones, and cognitive support without overdoing it.

How Much Protein Do You Actually Need?

Forget hype. Here’s what science and results actually say.

Protein is the most misunderstood macronutrient in nutrition. It’s essential for more than just muscles or fitness; protein underpins your energy, brain function, and long-term health.
Most people fall into one of two groups:

Under-eaters, living off snacks, smoothies, and “light” meals.
Over-obsessors, hitting 300 grams a day and still thinking it’s not enough.

Both miss the point.

The goal isn’t to chase numbers; it’s to consistently eat enough to support muscle, recovery, cognition, and metabolic health.

Let’s walk through what actually matters and help you stop guessing.

The Real Job of Protein

Protein isn’t a magic fat burner. It’s not a cheat code. It’s a raw material, and your body needs it daily for:

Muscle repair and growth
Tendon and ligament recovery
Immune system function
Neurotransmitter production
Skin, hair, and tissue health

No fad diet, cleanse, or cutting phase changes that. Protein is required every day, not just “on training days.”

Think of protein as the bricks and mTOR as the foreman. Without enough bricks, the foreman can’t build or repair anything.

Trust “The Science“: Protein activates a pathway called mTOR, which acts as your body’s ‘growth command center.’ When you eat enough protein, mTOR signals your cells to repair, build muscle, and recover efficiently. Skimp on protein, and that signal never fires at full strength.

Multiple studies show that eating 25–40g of protein per meal maximizes muscle protein synthesis in adults (Morton et al., 2018). People who consistently meet their protein needs tend to retain more muscle as they age and recover faster from injuries.

Myth-busting:

Myth: “Too much protein will damage your kidneys.”

Reality: For healthy people, there’s no evidence that moderate-to-high protein intake harms kidney health. (See: National Kidney Foundation, 2017)

How Much Protein You Actually Need

Here’s what current science says, without the influencer fluff:

Sedentary	0.6 – 0.8 g/lb
General Training	0.8 – 1.0 g/lb
Strength / Hypertrophy	1.0 – 1.2 g/lb
Cutting / Deficit	1.2 – 1.4 g/lb

All ranges above are based on your target body weight, not your current weight, and definitely not your high school dream-physique weight. If you’re 180-200 pounds and lifting 3–5x/week, your target likely falls around 180–200g/day — not 300g+ and not 80g from “lean” meals and vibes. Now, depending on how much intensity you’re cranking up, you’ll have an additional need for carbohydrates, not protein.

Practical Ways to Hit Your Target

Protein isn’t just chicken breast and powder. Here’s what works for me and examples of how I actually hit my numbers every day without burning out:

Solid protein sources (per serving):

Chicken, turkey, smoked salmon, tuna, shrimp, beef, eggs
Greek yogurt, cottage cheese
Whey, casein, or egg white protein (smartly used, not overused)
Protein-forward meal replacements (e.g., a “complete” protein shake, a FairLife, RX bars, jerky only when needed/planned)

Underrated strategies:

Aim for 25–50g of protein per meal, instead of grazing on 10g snacks. A palm-sized portion of chicken, tofu, or fish is usually around 25g of protein—use your hand as a guide if you don’t want to count.
Don’t rely on just dinner to “catch up”
Use high-protein staples to plug into busy days (e.g. 8 oz chicken = ~50g, two scoops whey = 21-25g, ½ cup of yogurt + ½ cup of cottage cheese + 1 cup of fruit of your choice)

You don’t need a perfect plan. You need a repeatable system. A “protein-first” mindset simplifies the rest of your day.

Week Two Action Challenge:

Pick 3 protein staples that match your schedule and eat them for the next 3 days.

These should give you 30–40g per meal.
Rotate them between breakfast, lunch, dinner, or post-training
Make it frictionless, not fancy.

The goal: clarity, consistency, and a structure that supports your real life.

Protein isn’t just for athletes; it’s for everyone who wants to stay strong, energized, and resilient for life. Just like with your habits, it’s about building a system that makes the right choice automatic.

Coach’s Corner:

Protein is the most forgiving macro, but only if you get enough.
Hit your baseline. Track it once, then automate it.
Build around meals, not snacks.

Key Takeaway:

Protein isn’t about hitting a magic number; it’s about consistently meeting your needs so you can reach your life and training goals, whatever those are.

Once you get it right, energy balance improves, recovery speeds up, and hunger stabilizes.

Everything else becomes easier.

That’s all for this week. Let me know if this helps!

Food Is Not a Feeling: Rethinking Nutrition as a Tool for Consistency and Performance

Most people don’t have a nutrition problem; they have a perspective problem.

They’re not making poor food choices because they don’t know better. They’re making them because food has become emotional, reactive, and inconsistent. It’s comfort. It’s control or lack of it. It’s a celebration. It’s punishment. Worse still, it may be a genetic issue. And that is often the one that is least talked about. Often, almost every fitness “influencer” or goofy “guru” just tells everyone who will listen that they just need more or less of (fill in the blank). Given the particular and foundational nature of thetopic, 99% of influencers and “online fitness coaches” do their best to cram everyone into the same box.

And that’s the first thing we need to dismantle.

The Problem: Food Has Been Taught as Reward, Not Resource

We’re told from a young age that food is earned. Or to “earn your calories.” That it’s something you deserve when you’ve worked really hard, “been good,” or achieved something meaningful. Now, in some ways, that can be true, but it makes much more sense that, after all this time, we shouldn’t treat it like some sort of mood regulator.

Stress = snacks
Sadness = sugar
Boredom = bites
Hard workout = “reward meal”

But if you’re trying to feel, think, move, and live better—whether in training or just day-to-day—then food should support those goals. Emotions fluctuate, but your system for eating can remain steady.

A More Useful Lens: Food as a Support System

This isn’t about becoming robotic or clinical. It’s simply about building stability.

If you train, work, and live with intention, then food is one of your daily support tools. It’s not a treat. It’s not a cheat. It’s structure.

That means:

You eat when your body needs fuel.
You eat with an understanding of what’s coming next.
You repeat meals that work.
You build rituals around consistency, not emotion.

It’s how professionals eat. Not rigid. Not joyless. Just consistent, and you can do it, too.

What This Looks Like in Practice

We’ve covered this info a few times, but it bears repeating:

A consistent breakfast with protein, fiber, and hydration (not just a dose of caffeine and chaos and you’re out the door).
A post-workout meal that supports recovery, not emotional relief.
Default/backup meals when you’re too tired to think.
Less “what am I in the mood for?” and more “what supports what I’m doing today?”

For example, my go-to breakfast is eggs, oats, and berries. I repeat it most mornings because it works for me. Again, not robotic, just straightforward, easy to maintain, offers lots of flavor combinations, and is a simple, logical way to handle your food for the day.

You’ll find plenty of room for flexibility later. But not if you’re always reactively eating.

ACTION CHALLENGE:

Track what you eat for 3 days, but not just what, also why. Each time you eat, note what prompted it.

Was it hunger?
Boredom?
Social pressure?
Stress?
Fatigue?

You’ll be shocked by how often it has nothing to do with performance or physical need.

Coach’s Corner:

Start small. You don’t need the perfect meal plan; you need a few solid defaults.
Emotion is part of eating, and sometimes, comfort eating is okay. But it can’t be the foundation.
If your day feels chaotic, your nutrition shouldn’t add to that chaos. It should bring structure.

Suggested reading: “The Hungry Brain” by Stephan Guyenet
One of the best deep dives into the biology of eating behavior, hunger, and food decision-making.

Key takeaway: The more you can separate food from mood, and link it to your daily needs, the more empowered and consistent you’ll become, no guilt, no perfection required.

A great life = persistence > perfection.

Have A Very Merry Christmas: Staying Strong Through the Most Wonderful Time of the Year

The end of the year doesn’t mean the end of your progress. If you’ve trained hard for twelve months, Christmas isn’t a threat to your goals; it’s the reward for having them.

You don’t need perfection. You need intention.

This season is about joy, connection, celebration, and, yes, great food. Here’s how to honor your momentum while enjoying the holiday the way it’s meant to be enjoyed.

The 3 Holiday Non-Negotiables

Let’s clear one thing up immediately: December is not the month to white-knuckle your way through parties and potlucks. It’s the month to stay anchored to what matters without losing your mind, your friends, or your muscle.

1. Earned Enjoyment > Empty Indulgence

Restriction doesn’t build discipline; consistency does. One plate of your favorite Christmas dinner won’t derail anything. A month of “whatever, who cares?” absolutely will.

The difference is awareness, not anxiety.

Here’s a simple guideline that works for most people:

Build your plate around the foods you genuinely enjoy.
Eat slowly enough to taste it.
Stop when you’re satisfied, not stuffed.

That’s it. No food guilt. No drama. No moral judgment of anyone’s cooking.

Christmas dinner is not a metabolic emergency.

What not to do:

• Don’t “earn” your food with cardio.
• Don’t starve yourself all day to “save calories.”
• Don’t narrate your macros at the table (honestly, no one cares)

What to do:

• Move because it feels good, not because you feel guilty.
• Eat like normal leading up to the feast so you don’t binge from hunger.
• Say “yes,” “no,” or “I’m good, thanks” with zero explanation.

Food is part of the celebration. So is self-respect. You’re allowed to have both.

2. Don’t Skip Lifting, Protein, and Carbs

To channel my inner Jocko:

Traveling? Good.
Schedules scrambled? Good.
Gym hours weird? Good.

Your body doesn’t need perfect conditions; it needs the right signals and the right supply:

Signal:

Any resistance training at all.
20 minutes of bodyweight, bands, dumbbells, hotel gym—whatever you’ve got.
This preserves muscle protein synthesis and keeps neuromuscular patterns active.

Supply:

~30–40g protein + a moderate serving of carbohydrates per meal.
Protein maintains lean mass.
Carbs replenish glycogen and support training, sleep, and recovery.

This combo is one of the most research-supported ways to maintain muscle during chaotic schedules. Protein stimulates muscle protein synthesis for 3-5 hours post-meal, while carbohydrates replenish muscle glycogen and reduce cortisol, both critical when training volume or sleep quality drops.

Two habits. Huge return.

3. Stay Hydrated, Even in Celebration Mode

Holiday cocktails, desserts, and rich foods, enjoy them. Just don’t forget water.

A simple rule that works: One drink? Drink at least one 8 oz. glass of water.

An even better rule: Don’t drink.

Hydration directly affects recovery, digestion, appetite, performance, and whether you wake up feeling human or like you got hit by a truck.

Here’s what most people get wrong: they think the problem is too much food on Christmas. It’s not. The problem is eating like a monk for 3 days before and 4 days after, then binging because restriction always backfires. One great meal won’t hurt you. Seven days of chaos will.

Rituals > Rules

Rules restrict you. Rituals support you. A ritual says, “This is who I am, regardless of the season.”

A few reliable ones:

A family walk before or after the big meal
A 15–20 minute lift or circuit before coffee and gifts
Getting adequate sleep before traveling
A quick protein + fat snack before heading to dinner so you arrive in control, not starving

A rule says “no dessert.” A ritual says “I train before the family meal because it centers me.” One feels like punishment. The other feels like identity.

Rituals reinforce identity. And identity, not willpower, is what keeps people consistent long term.

You’re not someone who “tries to stay healthy.”
You’re someone who trains, eats with intention, and still enjoys Christmas like a sane adult.

Consistency Compounds

Your results don’t come from Christmas Day. They come from what you do the other 364 days.

If you’ve been consistent for 50 weeks and ease up for two? That’s a 94% success rate. You know what a 94% success rate means in any other domain? Elite. Professional. World-class.

But for some reason, people think two weeks of relaxed eating erases a year of work. It doesn’t. Math doesn’t care about your guilt.

If you haven’t been consistent this year? Then let Christmas be a reset, not a regret.

Start small:

Take a walk
Get a lift in (when all else fails, do something as simple as alternating Tabata intervals of bodyweight squats (full ROM!) and sit-ups, in 8 minutes, you’ll be done, it’s really that easy)
Pack a protein shake for travel.
Decide now that January is not “starting over,” it’s continuing forward.

Momentum respects one thing: action. Preferably today.

Final Thought

Fuel your work.

Feed your life.

Let Christmas be a celebration of both. Enjoy the food, the family, the music, the lights, the peace, and the moment.

A merry, strong, and “muscular” Christmas isn’t about rigid rules; it’s about honoring the discipline that got you here and trusting yourself enough to enjoy the holiday without fear.

Merry Christmas to every one of you. Stay strong, enjoy the feast, and remember discipline isn’t what stops you from celebrating. It’s what lets you celebrate without fear.

Rituals and Routines: How to Stay Consistent When Life Gets Loud

There’s a reason militaries train drills, martial artists bow before stepping on the mat, and serious lifters follow the same barbell warm-ups and setups every rep: ritual anchors action.

Every time I approach the snatch or clean and jerk, my warm-up is identical. But more importantly, before each lift, my mantra is the same: strong, smooth, execute. Strong off the floor. Smooth through the transition past the knees. Execute the finish as fully and explosively as possible. That’s not superstition, it’s neurological priming.

And it’s not because rituals are magical but because they’re neurological.

Your brain craves predictability. When you repeat a behavior in the same context, you create neural pathways that make the action automatic. Decision fatigue drops. Willpower becomes irrelevant. The ritual does the thinking for you.

Routines are what you do. Rituals are what you become. And what you become is what earns you success in everything you do.

As we move into the tail end of the year, that time when holidays, social demands, stressors, and schedules swirl into chaos, it’s tempting to believe our nutrition, training, or recovery practices must go on pause.

That belief isn’t just unnecessary, it’s counterproductive.

What keeps progress intact isn’t perfection; it’s persistent, ritualized behaviors that stabilize and center the day, no matter what’s going on around you.

Build the Day on Behavioral Anchors, Not Outcomes

When people ask me how to stay consistent in “real life,” they usually mean: how do I not fall off the wagon when life gets chaotic?

The answer is simple: build it from the inside out.

Here are four anchors that form the bedrock of consistency:

Movement Before Screens:
It doesn’t have to be a full workout. But 5–10 minutes of movement (walk, stretch, bodyweight flow) before checking the phone, laptop, or email changes the tone of your entire day. Why? Because you’ve claimed the first decision. You’ve told your nervous system: I control my attention, not my inbox. That psychological win compounds throughout the day.
Hydration Habit:
A full glass of water (ideally with a pinch of sea salt and lemon if you don’t get enough salt in your diet) within 10 minutes of waking kickstarts your digestion, cognitive function, and blood pressure regulation, before that first dose of coffee.
Protein-Priority Breakfast:
Especially when life gets hectic, humans skip meals or over-rely on convenience. Anchoring your day with 30–40g of protein early (eggs/egg whites, Greek yogurt, turkey sausage, et cetera) improves neurotransmitter production and blood sugar regulation for hours. This isn’t bro-science, it’s biochemistry. Protein provides the amino acids needed for dopamine and serotonin synthesis. Skip breakfast, and you’re running on cortisol and caffeine until lunch. That’s not energy. That’s borrowed time.
The 3 pm Prep Pulse:
Set an alarm. Use it as a check-in: have I eaten enough? Do I need to prep dinner? Can I cut back on caffeine now to improve my sleep later? It’s not a full pause, just a quiet calibration. Most people crash in the afternoon because they’re reacting—grabbing sugar, slamming coffee, pushing through. The 3 pm pulse is proactive. It’s a moment to course-correct before the evening gets away from you.

None of these is radical. That’s the point.

The fitness industry profits from extremes. Thirty-day challenges. Transformation programs. Biohacking protocols that require a PhD and a trust fund. More complexity means more products to sell, more content to consume, more reasons to feel like you’re not doing enough.

But rituals win because they’re repeatable. And what’s repeatable is sustainable. And what’s sustainable is what actually changes your life.

Field Notes: Coaching in the Chaos

A few years ago, a CrossFit athlete of mine was juggling a full-time job, coaching mornings, and training for her first comp. Time was tight. Energy was tighter. She came to me overwhelmed, trying to follow a six-day training split, meal prep on Sundays, and track macros down to the gram.

“I’m doing everything right, but I feel like I’m failing,” she said.

The problem wasn’t effort. It was sustainability. So we simplified everything down to three non-negotiables:

Never skip breakfast (30g protein minimum)
Get one quality training session per day as prescribed (not six mediocre ones)
Set the coffee pot timer at night as a small win (and a moment of morning Zen)

That’s it. No macro tracking. No six-day splits. Just three rituals she could execute even on her worst days.

It wasn’t flashy. It was ritualized. She podiumed in her first comp three months later. Not because the rituals were magic, but because they were repeatable.

Full transparency: we also got her front squat, deadlift, and strength endurance up during that time. But here’s the thing, the PRs didn’t come from complicated programming. They came from consistent execution. Higher protein intake and quality training sessions made both the podium and the PRs possible. The rituals created the conditions for everything else to work.

Chaos Is the Test, Not the Excuse

Everyone can follow a plan when life’s calm. But performance, in sport, work, or life, is forged when conditions are not ideal.

Chaos doesn’t care about your goals. It doesn’t wait for January or “when things settle down.” Chaos is constant. Which means your rituals must be too.

The path forward isn’t motivation. It’s not willpower. It’s intentional design backed by disciplined repetition.

As the holiday season ramps up, resist the all-or-nothing mindset. Build your day on anchors, not apps. Choose a few small rituals, do them well, and repeat them until they’re part of who you are, not something you have to remember to do.

Then repeat them until you can’t get them wrong.

Consistency doesn’t come from a spreadsheet or a thirty-day challenge. It comes from rituals that show up for you when everything else is falling apart.

The reward isn’t external. It’s internal. And that’s something worth protecting.

BCAAs Are Overrated — Here’s What to Do Instead

There was a time when tossing a neon scoop of BCAAs into your shaker cup felt like a secret code, like a sign that you were truly “dialed in.” Fast forward a few years, and the science is pretty blunt: if you’re already eating enough high-quality protein, those branched-chain amino acids aren’t doing much besides lightening your wallet.

Let’s break it down.

1. You’re Already Getting Plenty

BCAAs (leucine, isoleucine, valine) are just three of the nine essential amino acids your body needs to repair and build muscle. They’re naturally found in every solid protein source: meat, fish, eggs, dairy, and even plants. In fact, most whole protein sources already contain the 2-3 grams of leucine per meal needed to maximize muscle protein synthesis, making isolated BCAA supplements redundant.

If you eat real food and hit roughly 1.6–2.2 grams of protein per kilogram of body weight, you’re already covered. Studies keep confirming it: supplementing with BCAAs doesn’t outperform simply consuming complete protein. Here’s why: muscle protein synthesis requires all nine essential amino acids to activate mTOR signaling, the metabolic pathway that triggers muscle growth. BCAAs alone can’t complete the job. Without the full amino acid lineup, your body can’t finish the muscle-building process.

Unless your diet is severely lacking protein, that fancy powder isn’t rescuing anything.

2. Pop Culture Made It Cool — But Not Useful

Let’s be honest: a lot of this stuck around because of marketing and muscle culture. The fitness industry turned hydration into a brand identity with bright colors, bold claims, and goofy influencers sipping between sets like it’s rocket fuel.

It looks serious. It feels like doing something extra. But feeling busy isn’t the same as being productive. In truth, most BCAA use today is psychological, the ritual of “recovery in a cup” more than any measurable physiological edge.

Field note: I’ve worked with hundreds of lifters and athletes and not one of them ever turned a corner in strength, body comp, or recovery because they added BCAAs. But I’ve seen countless athletes break plateaus when they fixed their sleep schedule, added 20 grams of protein to breakfast, or simply trained with more consistency. The wins come from the boring fundamentals, not the colorful supplements.

3. The Paleo/Keto Twist

Here’s where a lot of people overcomplicate it.

If you’re following Paleo or keto and already eating quality animal protein, steak, tuna, salmon, eggs, you’re getting plenty of BCAAs naturally. The supplement is redundant.

But here’s the real issue: many low-carb folks turn to BCAAs because they’re afraid strategic carbs will derail their progress. They won’t. If you’re training hard two or three times a week, your muscles need readily available fuel. Natural carb sources like fruit, bananas, berries, oranges, apples, et cetera, around your training window will do more for performance and recovery than any BCAA powder.

That’s not breaking Paleo. That’s being smart. And it’s cheaper than another tub of supplements.

4. When Supplements Actually Make Sense

To be fair, there are scenarios where amino acid supplementation has merit but even then, BCAAs aren’t your best option.

If you’re training fasted (early morning workouts before you can eat), recovering from an injury where whole food intake is compromised, or genuinely struggling to meet your protein needs through diet alone, a full EAA supplement or quality whey protein makes far more sense than BCAAs.

Why? They deliver the complete amino acid profile your body needs to rebuild tissue and trigger muscle protein synthesis, not just the marketing-friendly three. You’re getting the full toolkit, not just a hammer.

Otherwise? Eat real food, train with purpose, sleep hard, repeat. Oh, and if you’re a vegan or vegetarian, you will need to use supplements to meet your BCAA and EAA needs, but that’s a story for another time.

The Takeaway

Most people sipping BCAAs are already getting what they need from their plate.

The supplement industry thrives on making simple things feel complicated. They profit when you believe that food alone isn’t enough—that you need their powders, their timing protocols, their proprietary blends to unlock results.

But the truth is simpler and cheaper: eat quality protein, train consistently, sleep well, and your body will handle the rest. The fundamentals work. They’ve always worked. And no neon powder changes that.

Save your money for real food, a good night’s sleep, or maybe a new pair of shoes for the trail. If you’re eating enough quality protein, you’re already doing what BCAAs promise — only better, and for less.