Do You Even Eat Bro? Why Meal Prep Is Security for Your Health

Waaaayyy back in the day, when we launched our Paleo meal prep business, people used to love and also laughed at our meme tagline: “Do you even eat, bro?”

It was funny. But it was also the truth. Most people didn’t eat well, not because they didn’t care, but because they didn’t plan. And, the truth is, most people don’t invest any time in preparing their meals, and it costs them.

The business was built on a simple idea:
* Make eating clean easier than ordering pizza.
* Source only local, high-quality foods–from all of our fruits and veggies, to our choices of pasture-raised poultry and beef.
* Take the stress out of nutrition so people could focus on training, work, and life.

And here’s what I learned: meal prep is like security for your diet and prior proper planning always ensures success.

• Plan ahead, or get hacked by junk food. If you don’t have meals ready, DoorDash or the vending machine will win.
• Build guardrails, or chaos takes over. Structure (shopping lists, prepped meals, set eating windows) keeps you from drifting.
• Stay consistent, and resilience follows. Just like training or cybersecurity, it’s the boring reps that make you strong when it counts.

That’s why I still fall back on three rules that anyone can run with:

1. Prep protein in bulk → Grill or roast a few pounds of chicken, beef, or fish. Protein is the foundation; everything else is garnish.
2. Keep easy fruits & veggies on hand → Frozen, bagged, or pre-chopped. Don’t overcomplicate it. Rotate what you like.
3. Don’t skip fats → Avocado, olive oil, nuts. They keep your hormones happy and your brain sharp when the day gets heavy.

It’s never about hitting 100% perfection. It’s about persistence — stacking small wins, meal after meal, day after day, week after week. Never forget the 80/20 rule to begin with, and do your best not to get overwhelmed. Small changes build habits that lead to permanent changes.

I didn’t always nail every meal, but because the vast majority of my meal were planned, I could keep training, keep coaching, keep working, and keep moving forward. One day at a time.

Never forget, meal prep is like security for your health and wellbeing. And, in the world I come from, when you fail to plan, you plan to fail.

And yes, I still eat, bro.

What’s your go-to meal prep hack that keeps you fueled during the week?